Online Marketing Specialist & IT Expert

Brutalitees

View: 105

Update day: 23-01-2022

Location: New Plymouth Taranaki

Category: Marketing / PR

Industry:

Job type: Full Time

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Job content

Brutal Warehouse And Marketing is expanding and is in need of an Online Marketing Specialist & IT Expert. You will be responsible for all Online Marketing for our umbrella of companies under Brutalitees Ltd., and our client projects. We are an online e-commerce retailer that has a worldwide customer base. We also have multiple retail shops in New Plymouth and are looking to expand into Auckland and Wellington.

The ideal candidate will be a problem-solver that understands e-commerce, as well as retail sales. As we grow and restructure, much of our focus will be on systems and processes that you will need to create and refine, to make our expansion into other cities smoother. You will be required to manage multiple projects at the same time, and be responsible for all deadlines attached to those projects.

Extensive e-commerce experience is required, with a focus on Shopify. You must be able to edit Liquid files in Shopify. You will be responsible for our Shopify conversion rates and analytics. This includes, but is not limited to, website optimization, on-page SEO and off-page SEO. Must be have expert knowledge of Google Analytics and how it relates to Shopify.

The job is located in New Plymouth and you will be expected to work from our offices, although we do have some flexibility in working remotely for part of the week for the right candidate.

You will also be responsible for all of our online advertising and PPC channels.

The ideal candidate will have the following skills:

- Ability to create processes and procedures for our retail shop and employees.

- Advanced sales funnel experience, with knowledge on creating irresistible offers in the e-commerce niche. You will create the strategy for the sales funnels, then build them and execute those strategies. This includes split testing, writing copy, designing graphics, and the technical aspect of all software integrations.

- Deep understanding of both Shopify analytics and Google Analytics, with UTM tracking and conversion tracking.

- Ability to design graphics in Photoshop, to match each business’ branding.

- Video editing skills.

- Advanced SEO knowledge, as it relates to e-commerce and retail shops.

- Expert level proficiency in Facebook Ads and Google Ads, with the ability to maintain our goal CPA. We will be testing other advertising platforms in the future, so experience with other platforms such as TikTok, Pinterest, and Bing Ads is a plus.

- Must be proficient in WordPress to be able to create and edit websites for our umbrella of companies.

- Email deliverability troubleshooting, so our marketing emails don’t show up in the spam folder.

We are looking for someone who has a desire to constantly step up their game, and we may require you to take some related online learning courses to help with that goal.

To apply, please send your CV to steen@brutalitees.co.nz, with three references.

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